Difference between revisions of "2: What is The Portal"

Well, we want to have the same problem, at least initially, as everyone else so that we can work on it. Can we teach advertisers and capitalists to stay the course when somebody says something controversial but responsible, to weather a storm of a boycott? Can we create what I've called risk-vertisers, who actually pledge some loyalty to the people that you most want to see talking about the issues you most want to hear discussed if they can do so responsibly? These risk-vertisers are people that we're going to go in search of.  

So if you have a product that you think is terrific, and you want to reach people with tremendous brand loyalty, I hope you'll consider being a risk-vertiser for The Portal Podcast. And that means, effectively, getting to know us, our audience, and not immediately buckling at the first sign that there's some sort of social media storm coming your way.