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Emotive Conjugation Explorer Meeting Notes

09/05/2020 meeting, working document

Actions

  •  Vecordia & Concepthut to read and mark up 10 articles in total (5 CNN, 5 Fox News, 1 CNN vs 1 Fox News for same news topic), catch-up around Wednesday
  • We need the person who was to help with UI designs to get in touch
  • Consider reading Voltaire, Candide is good :)
  • Extremerouge to share his competitive research with ConceptHut who’ll put it on google drive and share a link with the rest (requested via DM by Vecordia)

Discussion

  • Betaridley & ConceptHut discussed approach to development, freestyle vs directed, as some creativity is required 
  • We probably had some mishaps with timings as reliable people who said they’d show up didn’t
  • Run-over the revised structure of our wiki pages by ConceptHut (Illuminator being our arching project, Explorer this group’s project, Detector Konstantine’s one)
  • A word about info continuity and meeting notes - Vecordia can do that to a degree going forward, provided that she’s in a meeting and that there is something to write down (as it should or we got the meeting wrong :D)
  • We watched together the video: https://youtu.be/YRkkkxZZpAcWe concluded that:
    • Non-objective colourful news sort of includes a CTA, appeals to emotions thus provoking responses, 
    • People want to know the takeaway of information,
    • Commentary on: types of polarizing,
    • Easier to be interested in news when it is bad
  • The issue that people don't read the article but just the headline - seems like we should care about this at least from comms/ marketing point of view and think how to address it best (because our tool illuminates content, it is focused on the content; if people don't read the article as such, then they will not benefit from our tool most, so we want them to read the article and/ or we want our tool to analyse the headline as well)
  • There is also an issue with sloppy writing, punctuation/ grammar/ structure/ orthography mistakes in online news - probably not our concern for the MVP but those basic mistakes make readers distrust the content

03/05/2020 meeting, working document

Problem definition

The problem with emotional conjugation is that the reader is being made to feel a certain way an thing/idea/topic/concept without realizing that they are being manipulated.

Stakeholders

The project group acts as stakeholders for this project.

Emotive Conjugations Product MVP

MVP-1

  • 10 articles mockup  
  • List of conjugations + browser plugin that already exists for highlighting

MVP-2

  • Crowdsourcing data - people highlight and submit conjugations to tool database
    • Positive emotions
    • Negative emotions
  • Detection on each page
  • Actions: 
    • Highlight
    • List and count of each 
  • Method: Tampermonkey/Greasemonkey script to start

Persona Focus

(For build and marketing purposes)

  • Language: English
  • Domain: News
  • Format: Text
  • Country: USA (because country specific phrases and lingo) with appropriate comms
  • User: Readers
  • Browser: Firefox or Chrome
  • Hardware: PC / Laptop
  • Age: 18-60 (guess)

Emotive Conjugations Product potential

  • Actions: 
    • Data inverted - Emotional Gradient slider as well
    • Adblock type thing - Can have always on or manual options
  • Block of content specific database
  • Publicly viewable database of emotive conjugations on different websites with histogram
  • Natural Language Processing - “Becky was standing on the side of the road. Then that cow crossed the road.” 
  • Videos: youtube to start
  • Users can suggest alternative terms or phrases for the word or phrase they highlighted
  • User puts in their political position to give more data

Persona Focus

(For subsequent releases and further marketing purposes)

  • Language: English+
  • Domain: News
  • Format: Text and Video
  • Country: USA (USA+ ?)
  • User: Readers and watchers
  • Platform: Firefox or Chrome on PC (and mobile?)

Other

  • A Google Chrome Extension to get started
  • Dataset
  • A Tooltip software such as: https://www.tippedjs.com / https://github.com/staaky/tipped to display the synonymns from
  • To sort out collaboration tool and/ or documentation repository for data from competitive research conducted by @extremerouge
  • Reorganise project wiki pages
  • Define timeframe and project roadmap
  • Define segments in target audience, alongside communication channels and content formats
  • Clarify approach to testing (assumption: soft launch for this community but what about QA in SDLC?)
  • Clarify what (amount of) content marketing we will need prior to MVP launch, as it launches and post-launch
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