Emotive Conjugation Explorer Meeting Notes

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03/05/2020 meeting, working document

Problem definition

The problem with emotional conjugation is that the reader is being made to feel a certain way an thing/idea/topic/concept without realizing that they are being manipulated.

Stakeholders

The project group acts as stakeholders for this project.

Emotive Conjugations Product MVP

MVP-1

  • 10 articles mockup  
  • List of conjugations + browser plugin that already exists for highlighting

MVP-2

  • Crowdsourcing data - people highlight and submit conjugations to tool database
    • Positive emotions
    • Negative emotions
  • Detection on each page
  • Actions: 
    • Highlight
    • List and count of each 
  • Method: Tampermonkey/Greasemonkey script to start

Persona Focus

(For build and marketing purposes)

  • Language: English
  • Domain: News
  • Format: Text
  • Country: USA (because country specific phrases and lingo) with appropriate comms
  • User: Readers
  • Browser: Firefox or Chrome
  • Hardware: PC / Laptop
  • Age: 18-60 (guess)

Emotive Conjugations Product potential

  • Actions: 
    • Data inverted - Emotional Gradient slider as well
    • Adblock type thing - Can have always on or manual options
  • Block of content specific database
  • Publicly viewable database of emotive conjugations on different websites with histogram
  • Natural Language Processing - “Becky was standing on the side of the road. Then that cow crossed the road.” 
  • Videos: youtube to start
  • Users can suggest alternative terms or phrases for the word or phrase they highlighted
  • User puts in their political position to give more data

Persona Focus

(For subsequent releases and further marketing purposes)

  • Language: English+
  • Domain: News
  • Format: Text and Video
  • Country: USA (USA+ ?)
  • User: Readers and watchers
  • Platform: Firefox or Chrome on PC (and mobile?)

Other

  • A Google Chrome Extension to get started
  • Dataset
  • A Tooltip software such as: https://www.tippedjs.com / https://github.com/staaky/tipped to display the synonymns from
  • To sort out collaboration tool and/ or documentation repository for data from competitive research conducted by @extremerouge
  • Reorganise project wiki pages
  • Define timeframe and project roadmap
  • Define segments in target audience, alongside communication channels and content formats
  • Clarify approach to testing (assumption: soft launch for this community but what about QA in SDLC?)
  • Clarify what (amount of) content marketing we will need prior to MVP launch, as it launches and post-launch
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