Emotive Conjugation Explorer Meeting Notes

09/05/2020 meeting, working document

Actions

•  Vecordia & Concepthut to read and mark up 10 articles in total (5 CNN, 5 Fox News, 1 CNN vs 1 Fox News for same news topic), catch-up around Wednesday
• We need the person who was to help with UI designs to get in touch
• Consider reading Voltaire, Candide is good :)
• Extremerouge to share his competitive research with ConceptHut who’ll put it on google drive and share a link with the rest (requested via DM by Vecordia)

Discussion

• Betaridley & ConceptHut discussed approach to development, freestyle vs directed, as some creativity is required 
• We probably had some mishaps with timings as reliable people who said they’d show up didn’t
• Run-over the revised structure of our wiki pages by ConceptHut (Illuminator being our arching project, Explorer this group’s project, Detector Konstantine’s one)
• A word about info continuity and meeting notes - Vecordia can do that to a degree going forward, provided that she’s in a meeting and that there is something to write down (as it should or we got the meeting wrong :D)
• We watched together the video: https://youtu.be/YRkkkxZZpAcWe concluded that:
  • Non-objective colourful news sort of includes a CTA, appeals to emotions thus provoking responses, 
  • People want to know the takeaway of information,
  • Commentary on: types of polarizing,
  • Easier to be interested in news when it is bad
• The issue that people don't read the article but just the headline - seems like we should care about this at least from comms/ marketing point of view and think how to address it best (because our tool illuminates content, it is focused on the content; if people don't read the article as such, then they will not benefit from our tool most, so we want them to read the article and/ or we want our tool to analyse the headline as well)
• There is also an issue with sloppy writing, punctuation/ grammar/ structure/ orthography mistakes in online news - probably not our concern for the MVP but those basic mistakes make readers distrust the content

03/05/2020 meeting, working document

Problem definition

The problem with emotional conjugation is that the reader is being made to feel a certain way an thing/idea/topic/concept without realizing that they are being manipulated.

Stakeholders

The project group acts as stakeholders for this project.

Emotive Conjugations Product MVP

MVP-1

• 10 articles mockup  
• List of conjugations + browser plugin that already exists for highlighting

MVP-2

• Crowdsourcing data - people highlight and submit conjugations to tool database
  • Positive emotions
  • Negative emotions
• Detection on each page
• Actions: 
  • Highlight
  • List and count of each 
• Method: Tampermonkey/Greasemonkey script to start

Persona Focus

(For build and marketing purposes)

• Language: English
• Domain: News
• Format: Text
• Country: USA (because country specific phrases and lingo) with appropriate comms
• User: Readers
• Browser: Firefox or Chrome
• Hardware: PC / Laptop
• Age: 18-60 (guess)

Emotive Conjugations Product potential

• Actions: 
  • Data inverted - Emotional Gradient slider as well
  • Adblock type thing - Can have always on or manual options
• Block of content specific database
• Publicly viewable database of emotive conjugations on different websites with histogram
• Natural Language Processing - “Becky was standing on the side of the road. Then that cow crossed the road.” 
• Videos: youtube to start
• Users can suggest alternative terms or phrases for the word or phrase they highlighted
• User puts in their political position to give more data

Persona Focus

(For subsequent releases and further marketing purposes)

• Language: English+
• Domain: News
• Format: Text and Video
• Country: USA (USA+ ?)
• User: Readers and watchers
• Platform: Firefox or Chrome on PC (and mobile?)

Other

• A Google Chrome Extension to get started
• Dataset
• A Tooltip software such as: https://www.tippedjs.com / https://github.com/staaky/tipped to display the synonymns from
• To sort out collaboration tool and/ or documentation repository for data from competitive research conducted by @extremerouge
• Reorganise project wiki pages
• Define timeframe and project roadmap
• Define segments in target audience, alongside communication channels and content formats
• Clarify approach to testing (assumption: soft launch for this community but what about QA in SDLC?)
• Clarify what (amount of) content marketing we will need prior to MVP launch, as it launches and post-launch