Difference between revisions of "Emotive Conjugation Explorer Meeting Notes"
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ConceptHut (talk | contribs) (Created page with "== Project Meeting Notes == '''[https://docs.google.com/document/d/1jkUQ3-_pNsJWFMl55_yytGubAg67V3ufzosg6i088l8/edit# 03/05/2020, working document]''' ===== Problem definiti...") |
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== | =='''[https://docs.google.com/document/d/1jkUQ3-_pNsJWFMl55_yytGubAg67V3ufzosg6i088l8/edit# 09/05/2020 meeting, working document]'''== | ||
'''[https://docs.google.com/document/d/1jkUQ3-_pNsJWFMl55_yytGubAg67V3ufzosg6i088l8/edit# 03/05/2020, working document]''' | |||
=== Actions === | |||
* Vecordia & Concepthut to read and mark up 10 articles in total (5 CNN, 5 Fox News, 1 CNN vs 1 Fox News for same news topic), catch-up around Wednesday | |||
* We need the person who was to help with UI designs to get in touch | |||
* Consider reading Voltaire, Candide is good :) | |||
* Extremerouge to share his competitive research with ConceptHut who’ll put it on google drive and share a link with the rest (requested via DM by Vecordia) | |||
=== Discussion === | |||
* Betaridley & ConceptHut discussed approach to development, freestyle vs directed, as some creativity is required | |||
* We probably had some mishaps with timings as reliable people who said they’d show up didn’t | |||
* Run-over the revised structure of our wiki pages by ConceptHut (Illuminator being our arching project, Explorer this group’s project, Detector Konstantine’s one) | |||
* A word about info continuity and meeting notes - Vecordia can do that to a degree going forward, provided that she’s in a meeting and that there is something to write down (as it should or we got the meeting wrong :D) | |||
* We watched together the video: https://youtu.be/YRkkkxZZpAcWe concluded that: | |||
** Non-objective colourful news sort of includes a CTA, appeals to emotions thus provoking responses, | |||
** People want to know the takeaway of information, | |||
** Commentary on: types of polarizing, | |||
** Easier to be interested in news when it is bad | |||
* The issue that people don't read the article but just the headline - seems like we should care about this at least from comms/ marketing point of view and think how to address it best (because our tool illuminates content, it is focused on the content; if people don't read the article as such, then they will not benefit from our tool most, so we want them to read the article and/ or we want our tool to analyse the headline as well) | |||
* There is also an issue with sloppy writing, punctuation/ grammar/ structure/ orthography mistakes in online news - probably not our concern for the MVP but those basic mistakes make readers distrust the content | |||
=='''[https://docs.google.com/document/d/1jkUQ3-_pNsJWFMl55_yytGubAg67V3ufzosg6i088l8/edit# 03/05/2020 meeting, working document]'''== | |||
===== Problem definition ===== | ===== Problem definition ===== | ||
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* Platform: Firefox or Chrome on PC (and mobile?) | * Platform: Firefox or Chrome on PC (and mobile?) | ||
==== Other ==== | |||
* '''[https://chrome.google.com/webstore/detail/highlight-this-finds-and/fgmbnmjmbjenlhbefngfibmjkpbcljajOnline A Google Chrome Extension to get started]''' | * '''[https://chrome.google.com/webstore/detail/highlight-this-finds-and/fgmbnmjmbjenlhbefngfibmjkpbcljajOnline A Google Chrome Extension to get started]''' | ||
* '''[https://docs.google.com/spreadsheets/d/1EWbCrwO-_GwnEu0OOD3a-55_dr0SxdIrTjKA7-aeu-Y/edit#gid=0 Dataset]''' | * '''[https://docs.google.com/spreadsheets/d/1EWbCrwO-_GwnEu0OOD3a-55_dr0SxdIrTjKA7-aeu-Y/edit#gid=0 Dataset]''' |
Latest revision as of 06:21, 11 May 2020
09/05/2020 meeting, working document
Actions
- Vecordia & Concepthut to read and mark up 10 articles in total (5 CNN, 5 Fox News, 1 CNN vs 1 Fox News for same news topic), catch-up around Wednesday
- We need the person who was to help with UI designs to get in touch
- Consider reading Voltaire, Candide is good :)
- Extremerouge to share his competitive research with ConceptHut who’ll put it on google drive and share a link with the rest (requested via DM by Vecordia)
Discussion
- Betaridley & ConceptHut discussed approach to development, freestyle vs directed, as some creativity is required
- We probably had some mishaps with timings as reliable people who said they’d show up didn’t
- Run-over the revised structure of our wiki pages by ConceptHut (Illuminator being our arching project, Explorer this group’s project, Detector Konstantine’s one)
- A word about info continuity and meeting notes - Vecordia can do that to a degree going forward, provided that she’s in a meeting and that there is something to write down (as it should or we got the meeting wrong :D)
- We watched together the video: https://youtu.be/YRkkkxZZpAcWe concluded that:
- Non-objective colourful news sort of includes a CTA, appeals to emotions thus provoking responses,
- People want to know the takeaway of information,
- Commentary on: types of polarizing,
- Easier to be interested in news when it is bad
- The issue that people don't read the article but just the headline - seems like we should care about this at least from comms/ marketing point of view and think how to address it best (because our tool illuminates content, it is focused on the content; if people don't read the article as such, then they will not benefit from our tool most, so we want them to read the article and/ or we want our tool to analyse the headline as well)
- There is also an issue with sloppy writing, punctuation/ grammar/ structure/ orthography mistakes in online news - probably not our concern for the MVP but those basic mistakes make readers distrust the content
03/05/2020 meeting, working document
Problem definition
The problem with emotional conjugation is that the reader is being made to feel a certain way an thing/idea/topic/concept without realizing that they are being manipulated.
Stakeholders
The project group acts as stakeholders for this project.
Emotive Conjugations Product MVP
MVP-1
- 10 articles mockup
- List of conjugations + browser plugin that already exists for highlighting
MVP-2
- Crowdsourcing data - people highlight and submit conjugations to tool database
- Positive emotions
- Negative emotions
- Detection on each page
- Actions:
- Highlight
- List and count of each
- Method: Tampermonkey/Greasemonkey script to start
Persona Focus
(For build and marketing purposes)
- Language: English
- Domain: News
- Format: Text
- Country: USA (because country specific phrases and lingo) with appropriate comms
- User: Readers
- Browser: Firefox or Chrome
- Hardware: PC / Laptop
- Age: 18-60 (guess)
Emotive Conjugations Product potential
- Actions:
- Data inverted - Emotional Gradient slider as well
- Adblock type thing - Can have always on or manual options
- Block of content specific database
- Publicly viewable database of emotive conjugations on different websites with histogram
- Natural Language Processing - “Becky was standing on the side of the road. Then that cow crossed the road.”
- Videos: youtube to start
- Users can suggest alternative terms or phrases for the word or phrase they highlighted
- User puts in their political position to give more data
Persona Focus
(For subsequent releases and further marketing purposes)
- Language: English+
- Domain: News
- Format: Text and Video
- Country: USA (USA+ ?)
- User: Readers and watchers
- Platform: Firefox or Chrome on PC (and mobile?)
Other
- A Google Chrome Extension to get started
- Dataset
- A Tooltip software such as: https://www.tippedjs.com / https://github.com/staaky/tipped to display the synonymns from
- To sort out collaboration tool and/ or documentation repository for data from competitive research conducted by @extremerouge
- Reorganise project wiki pages
- Define timeframe and project roadmap
- Define segments in target audience, alongside communication channels and content formats
- Clarify approach to testing (assumption: soft launch for this community but what about QA in SDLC?)
- Clarify what (amount of) content marketing we will need prior to MVP launch, as it launches and post-launch