View source for Emotive Conjugation Explorer Meeting Notes

=='''[https://docs.google.com/document/d/1jkUQ3-_pNsJWFMl55_yytGubAg67V3ufzosg6i088l8/edit# 09/05/2020 meeting, working document]'''==

=== Actions ===
* Vecordia & Concepthut to read and mark up 10 articles in total (5 CNN, 5 Fox News, 1 CNN vs 1 Fox News for same news topic), catch-up around Wednesday
* We need the person who was to help with UI designs to get in touch
* Consider reading Voltaire, Candide is good :)
* Extremerouge to share his competitive research with ConceptHut who’ll put it on google drive and share a link with the rest (requested via DM by Vecordia)
=== Discussion ===
* Betaridley & ConceptHut discussed approach to development, freestyle vs directed, as some creativity is required 
* We probably had some mishaps with timings as reliable people who said they’d show up didn’t
* Run-over the revised structure of our wiki pages by ConceptHut (Illuminator being our arching project, Explorer this group’s project, Detector Konstantine’s one)
* A word about info continuity and meeting notes - Vecordia can do that to a degree going forward, provided that she’s in a meeting and that there is something to write down (as it should or we got the meeting wrong :D)
* We watched together the video: https://youtu.be/YRkkkxZZpAcWe concluded that:
** Non-objective colourful news sort of includes a CTA, appeals to emotions thus provoking responses, 
** People want to know the takeaway of information,
** Commentary on: types of polarizing,
** Easier to be interested in news when it is bad
* The issue that people don't read the article but just the headline - seems like we should care about this at least from comms/ marketing point of view and think how to address it best (because our tool illuminates content, it is focused on the content; if people don't read the article as such, then they will not benefit from our tool most, so we want them to read the article and/ or we want our tool to analyse the headline as well)
* There is also an issue with sloppy writing, punctuation/ grammar/ structure/ orthography mistakes in online news - probably not our concern for the MVP but those basic mistakes make readers distrust the content

=='''[https://docs.google.com/document/d/1jkUQ3-_pNsJWFMl55_yytGubAg67V3ufzosg6i088l8/edit# 03/05/2020 meeting, working document]'''==

===== Problem definition =====
The problem with emotional conjugation is that the reader is being made to feel a certain way an thing/idea/topic/concept without realizing that they are being manipulated.

===== Stakeholders =====
The project group acts as stakeholders for this project.

=== Emotive Conjugations Product MVP ===

==== MVP-1 ====
* 10 articles mockup  
* List of conjugations + browser plugin that already exists for highlighting

==== MVP-2 ====
* Crowdsourcing data - people highlight and submit conjugations to tool database
** Positive emotions
** Negative emotions
* Detection on each page
* Actions: 
** Highlight
** List and count of each 
* Method: Tampermonkey/Greasemonkey script to start

==== Persona Focus ==== 
(For build and marketing purposes)
* Language: English
* Domain: News
* Format: Text
* Country: USA (because country specific phrases and lingo) with appropriate comms
* User: Readers
* Browser: Firefox or Chrome
* Hardware: PC / Laptop
* Age: 18-60 (guess)

=== Emotive Conjugations Product potential ===
* Actions: 
** Data inverted - Emotional Gradient slider as well
** Adblock type thing - Can have always on or manual options
* Block of content specific database
* Publicly viewable database of emotive conjugations on different websites with histogram
* Natural Language Processing - “Becky was standing on the side of the road. Then that cow crossed the road.” 
* Videos: youtube to start
* Users can suggest alternative terms or phrases for the word or phrase they highlighted
* User puts in their political position to give more data

==== Persona Focus ====
(For subsequent releases and further marketing purposes)
* Language: English+
* Domain: News
* Format: Text and Video
* Country: USA (USA+ ?)
* User: Readers and watchers
* Platform: Firefox or Chrome on PC (and mobile?)

==== Other ====
* '''[https://chrome.google.com/webstore/detail/highlight-this-finds-and/fgmbnmjmbjenlhbefngfibmjkpbcljajOnline A Google Chrome Extension to get started]''' 
* '''[https://docs.google.com/spreadsheets/d/1EWbCrwO-_GwnEu0OOD3a-55_dr0SxdIrTjKA7-aeu-Y/edit#gid=0 Dataset]'''
* A Tooltip software such as: https://www.tippedjs.com / https://github.com/staaky/tipped to display the synonymns from
* To sort out collaboration tool and/ or documentation repository for data from competitive research conducted by @extremerouge
* Reorganise project wiki pages 
* Define timeframe and project roadmap
* Define segments in target audience, alongside communication channels and content formats
* Clarify approach to testing (assumption: soft launch for this community but what about QA in SDLC?) 
* Clarify what (amount of) content marketing we will need prior to MVP launch, as it launches and post-launch